Monday, November 15, 2010

Responsible Beauty

Beauty. Talent. Resources. Work ethic. Time.

In ABUNDANCE.

But, in Africa. Where poverty runs high and opportunity looms drastically low. Last summer as I spent a couple weeks in Liberia on a short-term mission trip, I was blown away by the beautiful fabrics I came across. Being sold on the streets in plastic bags, fabrics that could easily be sold in high-end designer showrooms for high-end prices in America. As an Interior Designer in Dallas, I knew the incredible value of these products and how Americans would go crazy for them. Oh, the potential with just these gorgeous fabrics!

And this was only the beginning. Africa is RICH with beauty, rich with resources, rich with hard-working people who have the ability and the desire to create.

This experience on the streets of Liberia was the starting point in my journey that has led me to my role with Karama now. Today I live in Dar es Salaam, Tanzania. And I still wonder.... How can I play a part in making these abundantly beautiful products available to people in other parts of the world, people who are willing and able to pay fair wages to those deserving of them?

This is where Karama comes in. And this is where you come in.

Karama: Employing women who are in need of work while utilizing resources that are already here in abundance. Giving dignity to women who desperately need to know that they have value, while living in circumstances that can make it so easy to believe that they don't.

You: Getting the word out to your friends and associates. Supporting and purchasing Karama's products. Throwing Karama parties and e-parties that continue to grow Karama's vision and mission.

Let's be in this together. Let's beautify our lives and our homes, but let's do it in fair and meaningful ways. Let's think before we purchase. Think before we consume. Think before we support.

We all love beauty, but let's act on it responsibly. Karama: Fair trade, but so much more. Meaningful trade. Purposeful trade. Empowering trade. Help us grow the Circle of Good, as we do our part to do the same.

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